We are looking for a Marketing Executive for a leading iGaming company. The role is based in Sofia, Bulgaria.
Key Responsibilities
- Launch and project manage paid media campaigns for recruitment purposes – this includes ATL and BTL channels.
- Manage internal communication programs such as internal events, newsletters, portals.
- Manage the merchandising function, including budget, design, logistics and order management for the Live Casino studios – working in collaboration with our Marketing Project Manager.
- Organize local events to support our marketing recruitment campaigns.
- Work in collaboration with our content & creative team to create impactful assets for the Live Casino campaigns.
Key Skills:
- Expert in campaign management: understand budget/optimization and KPI reporting.
- Able to manage paid media agencies to book placements and optimize ROI.
- Expert in paid media: Digital (Social media, Google PPC) and BTL (out-of-home billboard banners, flyers, sponsoring, event).
- Project management / good time management skills, including prioritizing and scheduling.
- Understanding of procurement processes & vendor management.
- Ability to think creatively, and provide relevant briefs to creative teams.
- Fluent native-level knowledge of English written and spoken.
Requirements
- 5-8 years experience in marketing paid media role.
- Ability to work in a fast-paced environment.
- Understanding of slots and casino games is nice to have.