We are looking for a Product Content Expert for a leading iGaming company. The role is based in Bucharest, Romania.
Responsibilities:
- Responsible for the delivery of high-quality product marketing materials using various methodologies, ensuring that the most effective form of delivery is utilised, relative to the product type and verticals;
- Research, design, and prototype new, clear, and easy-to-use marketing material based on product requirements;
- Be the key communication point between the Design team, Live Casino & Slots Product Marketing Managers to plan, design and deliver impactful creative;
- Work closely with the Design team to produce Big Win videos to be distributed across various marketing channels;
- Support AAA product launches by working with the Content Manager and Art Director to create impactful content;
- Develop and propose product activations for key events during the year;
- Support local marketing teams with product marketing requirements;
- Create a new internal new joiner hub which will include key product information and how to play guides;
- Take ownership of internal product demonstrations and propose new and innovative formats to educate stakeholders;
- Asset Management – Ensure all assets are relevant, correct and accessible within the client zone adhering to the structure;
- Ensure cohesion and consistency between product and marketing – design, language and messaging.
Requirements:
- 3-5years’ experience in the iGaming industry – mandatory;
- Fundamental iGaming knowledge particularly Slots and Live Casino;
- Experience briefing, creating storyboards and copywriting;
- Strong writing skills with a fluent and logical style;
- Significant track record working in the asset management industry;
- Multi-media experience working with the full spectrum of marketing channels;
- Good working knowledge of Microsoft Office/ Adobe Creative Suit/ Jira/Monday;
- Highly motivated to deliver effective product materials;
- Intellectually curious and genuinely interested in the content marketing;
- Good at synthesizing ideas and boiling down complex concepts into accessible language;
- Able to take ownership of projects and run with them to completion;
- Able to manage multiple stakeholders and tight timelines;
- Able to work collaboratively with key teams within marketing.